Evolution of Information Flow in the Crypto Assets World

In the long history of Crypto Assets, the ways of information dissemination and interaction have undergone multiple changes. From the initial WeChat groups to today's intelligent platforms, each change reflects the growth and evolution of this industry.

The earliest crypto assets enthusiasts mainly gathered in discussions related to Bitcoin and mining. Although the tools and channels at that time were limited, people were full of confidence in the future of digital currency. Around 2018, WeChat groups and online Q&A sessions (AMA) became the mainstream marketing and communication methods. Founders could interact directly with potential community members, and this model was very popular at that time.

With the development of the industry, professional content creators and opinion leaders ( KOL ) have begun to emerge. However, before 2021, traditional media still held a dominant position. Many well-known Crypto Assets media platforms rapidly rose to prominence during this period, obtaining significant funding.

May 19, 2021, was a turning point. Due to policy changes, many encryption-related activities were forced to move overseas. This led to a sharp decline in the influence of Chinese media, while the importance of individual KOLs began to rise. KOLs in technology and investment analysis were the first to gain attention, but as the market environment changed, more types of KOLs gradually emerged.

In 2022, significant events such as the bankruptcy of FTX and the collapse of Luna-UST undermined the persuasiveness of traditional project analysis and technical narratives. This created opportunities for full-time KOLs. In the same year, products like TwitterScan attempted to integrate crypto information from Twitter but faced challenges in their business models.

In 2023, Friend.Tech explored a new model that allows users to trade the "influence" of KOLs. Although it initially achieved great success, it soon encountered bottlenecks. This experiment proved that relying solely on content trading is difficult to sustain.

The newly emerging Kaito platform adopts a different strategy. It separates the flow of information and the flow of funds, evaluating the influence of KOLs through a ranking system. This approach not only attracts KOL participation but also avoids direct token trading issues. Kaito has successfully built a bridge between project parties, exchanges, and ordinary users, becoming a standardized intermediary platform.

However, the information flow platform in the Crypto Assets industry still faces challenges in how to further innovate and expand. The future development direction may lie in how to more closely integrate the information flow with actual transactions, but this requires overcoming users' cognitive biases regarding the value of information.

With the continuous evolution of the industry, we look forward to seeing more innovative information dissemination and interaction models emerge, further promoting the development of the Crypto Assets ecosystem.