CEX plans to add tokenization of stocks, prediction markets, and early token sales to create an "all-in-one trading platform".

On August 1, according to the latest report from CNBC, CEX is set to expand its service range for US users, creating a "comprehensive trading platform" that includes tokenized stocks, prediction markets, early token sales, and more. Max Branzburg, Vice President of CEX Products, revealed to CNBC that CEX will launch these new services to US users in the coming months. "Trade everything you want in a one-stop on-chain store... We are putting all assets on-chain - stocks, prediction markets, and so on," Branzburg stated. A marketing video released by CEX also hinted at the concept of this "comprehensive trading platform." In the field of prediction markets, CEX will face competition from Kalshi, the only federally licensed prediction market platform in the US, as well as the global leader Polymarket, which plans to re-enter the US market after recently acquiring the licensed derivatives trading platform QCEX. Additionally, CEX's tokenized stock offerings will also compete with similar products from Robinhood and other cryptocurrency trading platforms like CEX, although these companies' products are currently only available to investors outside the US.