Discussion on the growth strategy of TG ecological traffic

I. Overview of TG Ecology

TG, as one of the fastest-growing social platforms globally, has surpassed 950 million monthly active users and is expected to reach 1.5 billion within three years. Compared to WhatsApp and Facebook Messenger, TG has advantages in openness, functionality completeness, and ecological closure, making it the platform closest to the WeChat ecosystem overseas.

With 240 million users in the CIS region, TG can be called the "WeChat" of the region. Other key markets include emerging countries such as India, Indonesia, Nigeria and Iran. It is worth noting that TG does not have a high percentage of cryptocurrency users, and in many countries it is mainly used as an ordinary instant messaging software.

The TG ecosystem is constantly improving its functional construction. Functions such as Official Accounts and Moments have become important infrastructure and growth tools for developers. The live broadcast function is similar to WeChat group live broadcast, and some projects are trying to develop. In the future, the wallet function will focus on promoting the decentralized Ton Space. The TG Mini Program ecosystem has developed rapidly, and has basically covered the types of WeChat Mini Programs, and some new categories have emerged that cannot be achieved by WeChat.

! Crypto Growth Theory|TON Foundation Kenny: TG Ecological Flow Gameplay

In terms of advertising systems, TG has not yet seen an industrialized approach to customer acquisition. At present, the official advertising system only supports the graphic insertion of the official account, and the delivery effect is difficult to achieve accuracy. Therefore, some private advertising systems are solving the problems at the data level through on-chain data, group performance, etc.

2. TG Traffic Rise Strategy

Mini games have great potential for development

TG provides a huge traffic opportunity for overseas mini games. It is expected that the penetration rate of TG Mini Games is expected to exceed Facebook's 12%, coupled with the rapid growth of users on the platform, there may be a Davis double-click effect in the Mini Games space. The form of mini games is still evolving, and there is a lot of room for development in the future. Although TG's product iteration is slow, each update may bring new dividends.

! Crypto Growth Theory|TON Foundation Kenny: TG Ecological Flow Gameplay

Project positioning and market selection

The TG project team needs to clarify the target user group and target market. Targeting can be determined from two dimensions: geographic location and Web2/Web3. The TG market is cross-regional, and there are significant cultural differences between regions, so it is necessary to choose appropriate resources and strategies according to different regions. In terms of user portraits, it is necessary to consider whether it is for Web2 or Web3 users, and the users of many projects are mainly off-chain users, and they are not participating for airdrops.

! Crypto Growth Theory|TON Foundation Kenny: TG Ecological Flow Gameplay

In terms of business model, in addition to issuing assets, you can also monetize income by selecting appropriate markets and user groups. There are projects that have successfully monetized pure Web2 IAP (in-app purchases), but more often it is a hybrid model that combines IAP and asset-heavy issuance. TG's customer acquisition path relies on the social fission of the core circle of seed users, and it is important to have a clear positioning.

CIS market opportunity

The CIS region is an important market for the TG ecosystem, not only with a large number of users, but also with high user quality, usage time, and loyalty. Many well-known TG projects originate from the Russian-speaking region, such as Notcoin, Dogs, Hamster, etc. In contrast, India has the highest MAU, but low user value and penetration. The Iranian market is also worth paying attention to.

! Crypto Growth Theory|TON Foundation Kenny: TG Ecological Flow Gameplay

Off-site traffic development

A considerable part of TG's traffic comes from outside the site, especially the high-traffic platform in the Russian-speaking area is worth developing. For example, some projects have been looking for collaboration opportunities on TikTok and YouTube.

3. Key points of growth strategy

1. The development cost of the TG project is low, although the expectations are uncertain, but the ROI is relatively high.

2. Currently, there is a lack of mature scalable rise paths, which require multiple attempts.

3. Product design should pursue the most suitable and best match the needs of users, rather than the absolute "best".

4. Treat users as growth partners, not just traffic.

5. The new hybrid monetization model is gradually becoming clear, with the core being the construction of a value feedback loop.

6. The social dissemination strategy is divided into three layers: product social features, user value chain design, and cultural attributes integration.

! Crypto Growth Theory|TON Foundation Kenny: TG Ecological Flow Gameplay

With the arrival of the fourth quarter, a global tour sharing event aimed at TON developers is being planned, inviting outstanding project parties to share practical experiences.

! Crypto Growth Theory|TON Foundation Kenny: TG Ecological Flow Gameplay