PlanB once again confirms the forecast that Bitcoin will reach $500,000.

The price of Bitcoin (BTC) could reach an average level of 500,000 USD during the period from 2024 to 2028 – according to forecasts by PlanB, the famous analyst behind the Stock-to-Flow model (S2F).

On July 2, 2025, he once again reaffirmed this viewpoint, attracting attention from analysts, especially as many new data from CryptoQuant and Glassnode were also released on the same day.

PlanB's Bitcoin price forecast attracts market attention

PlanB stated that in the current halving cycle (2024–2028), the price of Bitcoin could reach an average of 500,000 USD for 1 BTC. He shared this update on platform X and successfully rekindled the community's interest in the S2F model.

The Stock-to-Flow model is based on the limited supply of Bitcoin to predict prices. PlanB provides a forecast range from 250,000 to 1 million USD, while noting that average levels such as 300,000 or 600,000 USD are completely possible.

However, he also cautiously emphasized that this is only a directional model, not a definite commitment. At the time of making the forecast, the price of Bitcoin was fluctuating near its historical peak. PlanB supports his argument with data on unrealized profits from long-term investors.

Specifically, he stated that the unrealized profit ratio of this group is currently at 220%, lower than the profit peak of 300–350% in previous cycles of March and December 2024. According to him, Bitcoin may need to reach the milestone of 140,000 USD to catch up with previous profit margins.

Market data shows the strength of BTC

In line with PlanB's assessment, new data from CryptoQuant and Glassnode provides deeper insights into Bitcoin's position.

Specifically, CryptoQuant reported that the unrealized profit of long-term investors has returned to 220% - equivalent to the adjustment period in October 2024.

Profit analysis chart of LTH | Source: CryptoQuant/ XAdditionally, CryptoQuant reveals that the execution price (average purchase price) of this group is currently at 39,000 USD, indicating that Bitcoin still has room for growth if positive sentiment is maintained.

Data from Glassnode also confirms that recent price corrections have been quite shallow. Bitcoin remains above the 1-month average price of 105,100 USD. Short-term investors are still recording profits, with average purchase prices ranging from 98,100 to 106,300 USD depending on the time frame.

Source: Glassnode/ XGlassnode believes that Bitcoin needs to surpass the mark of 140,000 USD to enter a new growth phase in momentum. Although the market has not peaked, current indicators show that the trend remains strong.

At the time of writing, Bitcoin is trading around 108,994 USD, up 0.7% in the last 24 hours, continuing to hold the position of the largest digital asset in the world with a market capitalization of 2.167 trillion USD.

Active organization gathers goods

In addition to price forecasts and trends, large organizations are also making notable moves.

Recently, the Japanese investment company Metaplanet purchased an additional 1,005 BTC worth 108.1 million USD, bringing its total holdings to 13,350 BTC. Notably, this transaction has propelled Metaplanet past Galaxy Digital and CleanSpark, making it the fifth largest Bitcoin holder in the world.

Meanwhile, Michael Saylor's company – Strategy – also continued to purchase 4,980 BTC worth 531.9 million USD, increasing its total Bitcoin holdings to 597,325 BTC, solidifying its position as one of the largest investment organizations in the cryptocurrency space.

Other organizations such as Semler Scientific and GameStop are also increasing their Bitcoin holdings.

Although there are no detailed figures on the level of widespread acceptance, the increase in average purchase prices and stable market demand suggest that interest is still expanding. Some analysts on X believe that shallow corrections and positive long-term profits may continue to attract new capital in the near future.

Itadori