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Web3 Project Founders: NFT is still an excellent communication tool, emphasizing product design and sustainable rise.
At an event focusing on growth strategies, a co-founder of a well-known Web3 project shared his insights on NFT and product design. He believes that NFT is still an excellent communication tool, with inherent social attributes and value. The project is dedicated to enhancing the user experience of NFT, making it a key element in product diversification.
He emphasized the importance of time investment, using a certain sports NFT project as an example, which may take a month to progress from beginner to advanced levels. This process not only filters users but also provides them with a unique experience. At the same time, the project invests significant effort in developing anti-cheating systems to ensure that resources are allocated to real users rather than speculators.
To achieve stable rise, the project introduced an activation code mechanism to ensure a daily user growth rate of 0.5%, thereby forming a stable economic model.
For Web3 social products, the founder believes that users need a certain level of understanding and interest. Product design should focus on simplifying the user experience, lowering the entry barrier while ensuring security. He emphasized the importance of sustainable growth, pointing out that building consensus takes time, just like it took nearly a decade for Bitcoin's consensus to form.
In the end, he stated that only by deeply understanding the product and its environment can one design truly targeted solutions. Web3 products not only need to attract user attention but also build long-term consensus through continuous rise.