Points System: A New Trend in Community Management for Web3 Projects

The Layer 2 project Blast, born on November 21, 2023, saw its TVL soar to $2.2 billion in just a few months, sparking widespread discussions in the industry about the application of point systems in Web3 projects. Although point systems are not a novel concept in Web3, Blast's success undoubtedly brings new attention to this operational strategy in the Layer 2 market.

The introduction of a points system brings multiple advantages to Web3 projects. Firstly, it offers new ideas for optimizing the token economic system for projects with already issued tokens. Points can serve as functional tokens, forming a dual-token model with existing equity tokens, thus increasing the flexibility of the ecosystem. For projects that have not issued tokens, points can help design a more reasonable token economic model, laying the foundation for future token issuance.

Secondly, the points system helps manage users' expectations regarding project returns. By clearly defining the value of various behaviors, projects can establish a fairer and more transparent reward mechanism, thus improving user satisfaction and loyalty. In a highly competitive bull market environment, the points system can also continuously attract user attention and increase user stickiness.

When designing a points system, projects need to determine the focus of incentives based on their own characteristics. Trading projects can focus on trading frequency, quantity, and capital retention time; while non-trading projects should emphasize user interaction and community contributions. For projects with limited resources, utilizing established third-party platforms can quickly implement the points system while increasing user trust.

Currently, more and more projects are starting to adopt a points system. After launching its points system, Manta's TVL quickly surpassed that of some well-known Layer 2 projects. Projects in the Solana ecosystem are also following suit by launching their own points systems. This trend indicates that the points system is becoming an important tool for Web3 projects to enhance user engagement and loyalty.

The widespread application of the points system not only reflects the evolution of operational strategies in Web3 projects but also embodies the changes in user behavior and expectations. In this rapidly developing market, timely incentive feedback and real-time ranking updates have become key factors in attracting and retaining users.

As more projects adopt a points system, we can foresee that the future Web3 ecosystem will place greater emphasis on user participation and long-term value creation. Whether through self-built systems or by leveraging third-party platforms, the points system will become an important part of project community management and user incentives.