Digital collectibles lead a new experience in motorsport, with global trading platforms partnering with top teams for innovation

A global leading digital asset trading platform recently announced a collaboration with a top F1 team to launch a large co-branded digital collectible series called "IN THE MOMENT". This collaboration aims to commemorate the exciting moments of 24 race weekends through digital collectibles, creating a brand new on-chain interactive experience for motorsport fans and digital asset enthusiasts worldwide.

This series will be gradually released during the 2025 F1 season, alongside the 24 Grand Prix events. A limited-time digital collectible designed by a renowned artist will be launched every race weekend, collectively forming a complete F1 digital glory collection. Users can mint the basic version of the collectible for free on the trading platform, or choose to pay to unlock the rarer platinum or gold versions. The platform will also provide a dedicated event page for users to browse, claim collectibles, track progress, and have the chance to win grand prizes.

The release plan is divided into four phases, with 6 collectibles launched in each round, corresponding to the highlights of 6 classic events. If users can collect all 24 digital collectibles, they will have the opportunity to unlock unique rewards and mysterious privileges. This is not only a digital collection activity but also an immersive experience that integrates speed, art, and blockchain technology, reflecting the continuous exploration of the platform in Web3 innovation and user participation mechanisms.

The Chief Marketing Officer of the F1 team stated: "This project allows fans to relive the most exciting moments in the team's history in the form of digital collectibles. We are thrilled to bring such a new interactive experience to fans around the world."

The founder and CEO of the trading platform also commented: "This project is significant for both parties. As we celebrate our 12th anniversary, we hope to bring an exhilarating experience to users by combining the passion of racing with the innovative spirit of Web3. This cooperation reflects our shared pursuit of excellence and innovation, and I believe that both F1 fans and our users will feel this love and connection."

The design concept of digital collectibles, introduction of participating artists, and more event details will be announced successively on the official channels of the platform. Please stay tuned for further information.

This innovative collaboration not only showcases the potential application of blockchain technology in the sports entertainment sector but also opens up new possibilities for the integration of traditional sports events with the world of digital assets. As the project progresses, we can expect to see more interesting interactive methods and innovative experiences unfold between motorsports and the Web3 space.