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Top exchange partners with F1 luxury team to launch 24-stop digital collectibles series IN THE MOMENT
The digital collectibles track welcomes a new breakthrough: top exchanges join hands with F1 luxury teams to initiate Web3 innovation
The globally renowned cryptocurrency asset exchange recently announced a collaboration with a top F1 team to launch a large joint digital collectible series named "IN THE MOMENT". This series aims to commemorate the exciting moments of 24 race weekends in F1 events through digital collectibles. This marks the first deep collaboration between the two parties in the Web3 space, with the goal of innovatively connecting global F1 fans and digital asset enthusiasts to create a new on-chain experience together.
In the upcoming 2025 season, this F1 powerhouse team will compete in 24 Grand Prix races. Each race weekend will feature a limited-time release of a digital collectible meticulously designed by a renowned artist, commemorating iconic moments from the events. The entire series consists of 24 collectibles, forming a complete F1 digital glory collection. Users can mint digital collectibles for free on this exchange platform, or they can choose to pay to unlock rarer platinum or gold versions. The platform also offers a dedicated event page, making it easy for users to browse, claim collectibles, track progress, and participate in grand prize redemption and other interactions.
These digital collectibles will be released in four phases, covering globally renowned event sites. Each round will launch 6 collectibles, corresponding to selected moments from 6 classic events. By actively participating and collecting all 24 digital collectibles, fans have the chance to unlock exclusive grand prizes and mysterious privileges.
"IN THE MOMENT" is not only a digital collectibles event but also an immersive experience that blends speed, art, and blockchain technology. This exchange platform is dedicated to promoting the practical application of blockchain technology in fields such as sports and entertainment, and this collaboration reflects its ongoing exploration in Web3 innovation and user participation mechanisms.
The chief marketing officer of the F1 team stated: "'IN THE MOMENT' provides fans with a fantastic opportunity to relive some of the most thrilling moments in the team's history in the form of digital collectibles. We are excited to partner with this exchange to bring this thrilling new interactive experience to fans around the world."
The founder and CEO of the exchange commented: "'IN THE MOMENT' holds significant meaning for both of us. This year marks the 12th anniversary of our platform, and while reflecting on the past, we are also passionately looking forward to the future. By combining the thrilling passion of racing with the pioneering spirit of Web3, we aim to bring users an equally stunning experience. This collaboration reflects our shared pursuit of excellence and innovation. I believe that both F1 fans and our users will feel this love and connection."
The design concept of digital collectibles, an introduction to participating artists, and more exciting event details will soon be announced through the official channels of the exchange. Please stay tuned for further announcements.