Strategy, Metaplanet continue to increase the position in Bitcoin, the buying behavior of whales and retail investors shows a trend of divergence.

MicroStrategy strategy purchases an additional 4,225 Bitcoins

According to a message posted by Strategy Chairman Michael Saylor on the X platform, the company continues to increase its Bitcoin holdings in 2025, with an addition of 4,225 BTC.

According to documents submitted to the U.S. Securities and Exchange Commission (SEC), the purchase occurred between July 7 and July 13, with an average purchase price of $111,827 and a total cost of approximately $472.5 million.

Despite Bitcoin having surpassed its historical highs during this period, Strategy still chooses to buy at high points, showing its belief in long-term holding. As Saylor said earlier: "Shorting Bitcoin is just hating money."

The total holdings of Bitcoin have reached 601,550 coins.

After this operation, the total position of the Strategy has reached 601,550 BTC, with a total purchase cost of 42.87 billion USD. Based on the current market value, the total value of the company's Bitcoin holdings is approximately 72.25 billion USD, achieving a floating profit of 68.5%.

Metaplanet Announces Increased Holdings in Bitcoin

Another enterprise-level Bitcoin reserve institution, Metaplanet, also announced today that it has increased its holdings. According to CEO Simon Gerovich's disclosure on the X platform, the company has newly purchased 797 Bitcoins, raising its total holdings to 16,352 BTC.

Unlike Strategy, Metaplanet's average purchase cost is $100,191, indicating that it has not yet achieved significant profits, but shows a strong belief in the long-term value of Bitcoin.

On-chain Data: Whales Continue to Accumulate, Behavioral Trends Diverge

According to data from on-chain analysis firm Glassnode, wallet addresses holding between 1,000 and 10,000 Bitcoins have been consistently accumulating at a high intensity recently, with their "Accumulation Trend Score" close to 1, indicating a positive net inflow and almost no distribution activity.

This group is seen as typical Bitcoin whales, and their continued buying power may be one of the key driving forces behind this round of price increase.

Super whales are distributing, retail investors are turning to buy in

The wallet address holding over 10,000 BTC (super whale) currently has a trend score of about 0.3, indicating it is still in a continuous selling state.

The retail group (holding less than 1 BTC), which had been in a selling position, has changed due to Bitcoin breaking its historical high, starting to show net buying behavior, indicating that FOMO sentiment is spreading, which may bring momentum to the subsequent market.

Summary

Despite Bitcoin breaking its historical high, institutional buying from entities like Strategy and Metaplanet remains active, indicating that major funds are still entering the market. On-chain data shows a clear divergence in the behavior of different investors, and the synchronized accumulation of whales and retail investors may provide a new foundation for a market rally.