The Evolution of Encryption Social Platforms: From WeChat Groups to Kaito

The social platform in the field of cryptocurrency has undergone years of development and evolution. From the initial WeChat group chats to today's Kaito platform, each stage reflects the changes in the industry and the evolving needs of users.

WeChat Group Era: 2018-2021

In 2018, the emergence of the 3 o'clock community marked the professionalization of cryptocurrency content creation. WeChat groups and AMA(Ask Me Anything) became the mainstream marketing methods, allowing founders and potential community members to communicate directly. This model constituted an important memory of the first real bull market of Bitcoin after 2017.

At the same time, the combination of traditional media professionals and media brands is still recognized by the market. Several cryptocurrency media platforms have emerged during this period, gaining substantial funding.

The Rise of Twitter: 2022

The regulatory policies on May 19, 2021, led to a sharp decline in the influence of the encryption industry in mainland China. Many practitioners were forced to "go abroad," and the information advantage of Chinese media gradually disappeared. At the same time, cryptocurrency gradually became mainstream overseas, with Silicon Valley and Wall Street beginning to control various aspects of the industry.

In this context, individual KOL( key opinion leaders) have begun to emerge. KOLs in the technology and investment research fields have received attention first, while content creators who make KOL their profession are also starting to take off.

Social Token Experiment: 2023

In 2023, the emergence of a certain social token platform marked the first stress test of KOL monetization capabilities. This platform encourages KOLs to trade their "influence" and has become the first blockbuster application on a well-known public blockchain.

However, this model also exposes some problems: the content itself is difficult to directly bear the impact of transactions, and the pure social finance (SocialFi) model is also difficult to sustain.

The Rise of Kaito: 2024-2025

Kaito was initially positioned as an AI-driven cryptocurrency search tool. However, with the changes in the market environment, Kaito gradually shifted towards KOL ranking and points calculation.

Kaito's success lies in its clever separation of information flow and capital flow. KOLs only need to focus on improving their rankings, while project parties and exchanges identify valuable KOLs through Kaito. This model avoids direct token trading risks and provides KOLs with a platform to showcase their value.

Kaito has also successfully standardized the KOL marketing process, becoming the largest agency in the market. However, Kaito still faces challenges in exploring more tokenization attempts, indicating that the business model of the information flow platform still has limitations.

Future Outlook

The next development direction of the encryption social platform may be to find products that can bridge the information flow and the capital flow, achieving a model where transactions are directly generated based on the information flow. However, achieving this goal still faces many challenges, as encryption users still have a low recognition of the value of the information flow, and liquidity remains the factor that users are most concerned about.