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Abstract Chain explores consumer-level Web3 ecosystem Mainnet launched in April with over 2 million users.
Abstract Chain: Pioneering the Innovative Path for Public Chain Ecosystem to Mainstream
Abstract Chain, as a consumer-centric blockchain platform, is committed to bringing cryptocurrency technology to mass applications. The chain officially launched in January 2025, aiming to create an accessible and engaging Web3 ecosystem.
The main advantage of Abstract lies in its native account abstraction feature, which provides users with a smooth experience. At the same time, it leverages the fan base of Pudgy Penguins IP and PENGU tokens to build a unique user base.
The platform's growth strategy revolves around creating a "digital entertainment theme park", which includes:
As of May 2025, Abstract's live streaming platform has attracted over 10,000 broadcasters, with users spending an average of more than 7 minutes daily, and a 30-day retention rate of 40%. The live streaming feature has become one of the platform's main competitive advantages.
In terms of user scale, Abstract Chain performs excellently:
These data reflect the high activity level of the platform.
The business model of Abstract is similar to operating a thriving shopping mall: integrating a diverse range of applications and services while maintaining continuous user engagement through a centralized interactive platform. Its growth strategy can be summarized in three key links: user guidance, portal engagement, and application ecosystem drive.
In terms of user onboarding, Abstract quickly accumulates users by leveraging an easy-to-use experience and the fan base of Pudgy Penguins. The native account abstraction feature and zero-knowledge rollup technology significantly lower the entry barrier for users.
The Portal platform is the core of the Abstract ecosystem, known as the "digital paradise". It is not only a place for users to discover applications and creators but also the center for managing assets and rewards. The live streaming feature, reward system, and application discovery section together constitute the main attractions of the Portal.
In terms of application ecology, Abstract is committed to attracting Web3 projects and mainstream institutions to develop consumer applications. The platform provides technical support and marketing, while enriching the ecosystem through partnerships with NFT platforms. Currently, more than 120 projects have been deployed on Abstract, covering various fields such as gaming, social networking, and trading.
The core concept of Abstract is to create a "consumer-grade crypto" ecosystem, specifically building blockchain applications that serve the daily needs of billions of people. They believe that guiding users into the crypto world through non-essential consumption scenarios is the best path.
In terms of on-chain performance, Abstract has experienced rapid growth since its mainnet launched in January 2025. By the end of May, the platform had created nearly 2 million wallets, deployed 1.4 million contracts, and the total value secured on-chain (TVS) reached 53.4 million USD. The cumulative number of on-chain transactions has reached 60 million, demonstrating a strong development momentum.
Compared to other public chains, Abstract has performed impressively in the first three months after the mainnet launch, with the number of active addresses and transaction volume approaching TON levels. In the future, Abstract will continue to focus on consumer adoption, striving to take a leading position in vertical fields such as NFTs and gaming.
Overall, Abstract Chain is paving the way for the mass adoption of Web3 through its innovative "consumer-centric" model. While competition is intensifying, Abstract's unique ecosystem design and strong user base place it in a favorable position in the journey to mainstream blockchain technology.