Gate's recent two actions - VIP financial management sending Rolexes and the Alpha points system - may seem unrelated, but they actually revolve around the same logic: long-term value accumulation. The former attracts high-net-worth users with physical rewards, while the latter binds active traders with points.

This strategy is much smarter than simply "spending money to attract new users." In the past, many platforms relied on short-term incentives to boost numbers, resulting in users taking the rewards and leaving, leaving a mess behind. However, Gate deeply binds the interests of users and the platform through designs such as average daily holdings and rolling points.
As an ordinary user, I find this model to be more sustainable. Although the participation threshold has increased, at least we don't have to worry about the platform suddenly crashing one day. However, I also hope that Gate can maintain transparency, such as regularly publishing data on the rewards system to instill more confidence in users.