How can retail investors play with BNB under the institutional build a position trend?

Analyze how retail investors can grasp the latest gameplay of BNB Chain and BNB valuation analysis. Author: Biteye Core Contributor @viee7227 Recently, BNB has experienced a remarkable structural market movement. After reaching its ATH in July, it has once again broken through the ATH of $865.68 today. With several publicly listed companies in the US making substantial purchases of BNB as asset reserves, along with favorable news such as ETF applications, the market has shifted its view of BNB, once seen as a "exchange platform token" + "public chain ecological token", now evolving towards "institutional reserve asset". This market trend may not merely be a temporary hype, but rather a reassessment and repositioning of BNB's value. This article will delve into the "institutional" path of BNB and explore various opportunities for retail investors to participate.

1. Review of BNB's "Institutional Evolution" Path In the past two months, three major events have occurred regarding BNB: Multiple US stock companies have included BNB in their asset reserves: Since July, several US-listed companies have announced the purchase or fundraising allocation of BNB, such as CEA Industries, which plans to raise $500 million (up to $1.2 billion) with the support of Yzi Labs to create the largest BNB reserve; Liminatus Pharma intends to invest up to $500 million in long-term BNB investments; Windtree Therapeutics has approved up to $700 million for the acquisition of BNB; Nano Labs plans to invest $1 billion to gradually hold 5% to 10% of the circulating BNB supply, and has currently purchased 128,000 BNB over-the-counter. This series of initiatives indicates that BNB is being viewed by some institutions as a reserve asset similar to Bitcoin. ETF Trend: In early May, the well-known asset management company VanEck officially submitted an application for a BNB ETF to the US SEC, which includes staking and other additional benefits. If approved, BNB is expected to become the focus of the next round of crypto ETF competition following Bitcoin and Ethereum. BNB price breaks historical high: Fueled by the aforementioned positive news, BNB has continued to strengthen, reaching a historical high of $865.68 on August 14. The chart below shows that since mid-July, the weighted funding rate for BNB holdings has consistently risen from negative to positive, spiking multiple times between 7/23 and 8/14 to approximately 0.015%–0.03%/8h, in sync with the price increase; during the pullback phase, it did not turn negative for a long time, indicating that the bulls are dominant, with spot and leverage jointly driving up prices, sufficient upward momentum and relatively healthy structure. Source: Coinglass The above events reflect the institutional transformation of BNB, expanding from its past reliance on the internal value support of the Binance ecosystem to a new stage actively allocated by traditional institutions. When "Wall Street-style" buying pressure pours in, there is structural upward momentum for the value center of BNB, providing a more long-term and stable source of demand. For retail investors, it is time to reassess the long-term potential of BNB and share in the rising dividends of BNB through various channels.
2. Retail Investor Opportunity 1: BNB Chain On-Chain Gameplay For retail investors, actively participating in the BNB ecosystem on-chain is an important way to gain value increment. Participation in the benefits of BNB Chain can be achieved through various methods such as DeFi, RWA, and Meme. DeFi: The leading DEX and lending protocols on the BNB Chain currently rank among the top in the industry in terms of TVL. For example, the leading decentralized exchange PancakeSwap (V3) has a TVL of about $2 billion, providing liquidity pool yields for various trading pairs; the established lending protocol Venus supports lending of mainstream assets like BNB; and Lista DAO's TVL has also reached a scale of $1 billion. Retail investors can choose suitable DeFi strategies based on their risk preferences (as shown in the figure below). RWA: The BNB Chain is rapidly becoming an emerging platform for RWA on-chain. Ondo Finance announced in July that it would bring its tokenized products of over 100 U.S. stocks and ETFs to the BNB Chain, allowing global users to trade portions of U.S. stock assets 24/7 without interruption. Meanwhile, Kraken and asset management company Backed's xStocks program will also be deployed on the BNB Chain, supporting the trading of over 60 U.S. stocks and ETFs. Regarding stablecoins, the Trump family company WLFI previously chose to launch its compliant stablecoin USD1 on the BNB Chain, which has now been integrated into the BNB chain's DeFi system, creating a USD1 liquidity pool. Retail investors can more conveniently invest in U.S. stocks, U.S. bonds, etc., on the BNB Chain, achieving diversified asset allocation. Meme: At the beginning of the year, many phenomenal Meme tokens were born on the BNB Chain, with unprecedented market enthusiasm. If you are interested in trading Meme tokens, you can scan the chain on Four.meme, the first fair launch platform for Meme on the BNB chain, and follow the newly deployed tokens. Of course, keep in mind that the Meme market is highly volatile, and the current enthusiasm has significantly declined; it is best to wait for the enthusiasm to rise before investing. From a market opportunity perspective, the Meme enthusiasm can bring considerable trading volume and new users to the BNB chain, further boosting the demand for BNB, which indirectly benefits BNB holders. Overall, the BNB Chain ecosystem is currently in a period of rising traffic and value influx. For retail investors, this also means that on-chain opportunities are gradually exploding, allowing for steady earnings in blue-chip DeFi projects, as well as the chance to try RWA plays and even discover dark horse Memes. As the core value bearer of the BNB Chain, the prosperity on-chain will ultimately translate into value support for BNB. Therefore, by deeply participating in the BNB Chain ecosystem, it is actually growing together with BNB.
3. Retail Investor Opportunity 2: Coin-Stock Resonance, "BNB Concept Stocks" Hidden Strategy In simple terms, when a listed company announces a significant purchase of BNB or incorporates BNB into its financial strategy, the stock performance of these companies starts to become highly correlated with BNB. When BNB surges, their stock prices often experience synchronous or disproportionately high increases, and vice versa. Therefore, if there is confidence in the fundamentals of BNB, it may be worth considering positioning relevant concept stocks before the market starts to move. For example, when MicroStrategy continues to buy Bitcoin, retail investors buying shares of MicroStrategy are indirectly betting on the price movement of Bitcoin, and sometimes MicroStrategy's stock price can even exceed the Bitcoin price increase during the same period. Now, with the rise of institutional accumulation of BNB, there is hope to replicate this kind of coin-stock resonance effect.

As mentioned earlier, several companies plan to include BNB in their asset reserves (as shown in the above image), and their stocks are highly correlated with BNB. So how should retail investors operate and manage risk? Grasp the rhythm of information: Pay close attention to the timing of announcements regarding BNB from the aforementioned companies. Often, stock prices surge immediately after news is released, and the risk increases if one chases the price afterward. For example, keep an eye on key points such as SEC filings, fundraising increases, and completion of purchases. Position yourself at low levels before the news, and consider taking profits in batches when the news materializes. Monitor the correlation of BNB prices: These stocks are highly correlated with BNB prices. For instance, when BNB broke through $800 at the end of July, stocks like CEA and Windtree surged intraday, and conversely, stocks may also experience a pullback. Therefore, BNB trends can be used as leading indicators; if you judge that BNB is about to start a new wave of growth, you can correspondingly increase your holdings in related stocks and wait for a resonance. However, be aware that if BNB experiences significant fluctuations, stocks may exhibit more severe rollercoaster trends. Pay attention to the relationship between concept stocks and Binance: Some stocks have stronger market confidence due to participation from Binance or CZ. Therefore, you can watch for any further cooperation support from the official side for these companies, such as whether they provide custody, strategic guidance, etc. These signals will enhance market trust in concept stocks holding BNB, thereby driving up valuations. It is worth noting that such opportunities carry dual risks, being influenced both by the volatility of the cryptocurrency market and by factors inherent to the stock market (such as dilution from financing, etc.). It is recommended that everyone try a small amount, strictly control their positions, and keep track of the fundamentals in a timely manner. 4. Retail Investor Opportunity 3: Exchange Gameplay In recent years, Binance has launched various activities such as Launchpad, Launchpool, and Megadrop, most of which are related to BNB. In fact, using exchange activities is equivalent to transforming BNB from a purely investment asset into a tool for obtaining diverse returns, allowing investors to enjoy the appreciation of BNB itself while also gaining additional earnings.

The table below summarizes several mainstream Binance new mining activities at present, helping everyone choose suitable ways to make money based on their own situation. You can choose an appropriate strategy based on your own capital size and time investment: Conservative Holding Type: If you have substantial funds and do not wish to spend too much effort, you can adopt the "BNB Holding Party" strategy. This involves holding a certain amount of BNB for the long term and actively participating in Launchpool and periodic HODLer airdrop activities. This strategy focuses on earning through coins, with returns coming from both the appreciation of BNB and the dual addition of new coin airdrops. Active Participation Type: If you have limited funds but plenty of time and strong hands-on skills, you can try the "Alpha Points Party" route, aiming to reach the point threshold for airdrops/TGE, Pre-TGE, and Booster. After completing tasks, exit in a timely manner to lock in profits. It is important to emphasize that this strategy must calculate costs to avoid losses due to high transaction fees and slippage. In addition to the main activities mentioned above, Binance also offers a range of benefits for BNB holders, such as VIP levels, fee discounts, voting for new listings, and cashback on Binance Pay. For example, in Binance spot and futures trading, using BNB to pay for fees allows for discounts. Moreover, BNB holders can also participate in some exclusive financial products from Binance Earn, achieving multiple overlapping benefits. 5. Retail Investor Opportunity 4: Hold BNB, Deflationary Dividends and Token Economic Model Regardless of the type of play involved, the vast majority of paths ultimately rely on holding BNB. One core reason why holding BNB is favored by many is the BNB deflationary token economic model, which is also the only deflationary token among the top market cap tokens. As of July 2025, approximately over 60 million BNB have been burned (accounting for about 31% of the initial supply), with the circulating supply reduced from 200 million to about 139 million. It is expected that BNB will reach a constant supply target of 100 million in the coming years.

Source: bnbburn.info, Binance Research Institute Automatic Burn Mechanism: The earliest method of burning BNB was based on the trading volume of BNB on the Binance exchange. Starting from the fourth quarter of 2021, a new automatic burn algorithm was introduced, which dynamically adjusts based on the price of BNB and the number of blocks generated by the BNB Chain. For example, in the recently completed 32nd quarterly BNB burn, a total of 1,595,599.78 BNB was burned, valued at approximately 1.024 billion USD based on the execution price. The formula for the automatic destruction mechanism is shown in the figure below. B represents the amount of BNB to be destroyed this quarter, N represents the total number of BNB Chain blocks produced this quarter (the amount is determined by a fixed block time), P represents the average price of BNB, and K is a constant (currently set to 250 after the hard fork upgrade). From the formula, it can be seen that when the price is higher, the amount destroyed is less, and conversely, it is more. The essence of this mechanism is to increase the deflationary intensity during market downturns by reducing circulation to maintain the value peg of BNB; while in a hot market, it automatically reduces the destruction intensity to avoid excessive tightening of supply.

Real-time burning mechanism: In addition to quarterly centralized burns, the BNB Chain introduced the BEP-95 protocol in 2021 to achieve on-chain real-time burns. A fixed proportion of the Gas fees paid for each transaction on the BNB Chain will be directly burned. The more prosperous BNB becomes, the more BNB will be burned. In the long term, the increase in on-chain activity will also drive up trading volume, thereby triggering more real-time burns. For retail investors, the deflation of BNB means an increase in scarcity. Assuming demand remains stable or grows, a reduction in supply will raise the intrinsic value of each token. This is similar to publicly listed companies continuously repurchasing shares, thereby increasing earnings per share and net assets, which is beneficial for stock prices. It is worth noting that the commitment for BNB is around 100 million tokens and will not be reduced indefinitely to avoid impacting network operational security. Therefore, as it approaches 100 million tokens, attention should be paid to whether policy adjustments are made, such as switching to maintain a constant inflation rate. However, at least in the coming years, the deflationary trend is clear. 6. BNB Value Reassessment and Future Outlook With the entry of institutions, traditional financial institutions are also changing their valuation of BNB. For example, Standard Chartered pointed out in a report this May that it expects the price of BNB to double by the end of 2025, reaching around $1275, and is expected to further rise to around $2775 by the end of 2028.

Source: Standard Chartered Bank (for reference only) In addition, the development of BNB in the payment sector will provide additional support for its value, further driving the market's upward adjustment of its valuation model. Binance's payment application, Binance Pay, has been promoted globally, making BNB one of the important settlement currencies. Data shows that Binance Pay has processed 300 million transactions, with a total transaction volume of 230 billion USD, a significant portion of which used BNB for transactions. For example, in the French Riviera region, Binance has partnered with fintech Lyzi to enable over 80 local merchants to support cryptocurrency payments, including various currencies such as BNB. If this trend continues, the demand for BNB will come not only from investment and trading but also from real commercial circulation. Overall, standing at this point in mid-2025, BNB is in an upward channel of value reassessment. Institutional accumulation has given it the narrative of "digital gold reserve," ecological prosperity has provided the narrative of "public chain leader," and payment expansion has endowed it with the narrative of "practical currency." The combination of multiple narratives has created further imagination space for BNB to increase its market value. At the same time, it is important to remain rational; the long-term value of BNB ultimately depends on whether the ecosystem can continue to build, maintaining innovation and steady operation in a constantly changing market. VII. Conclusion From the initial platform token and popular public chain token, to becoming a crypto asset allocated by traditional institutional investors, the transformation of BNB also reflects the maturity of the crypto industry. In the wave of institutional accumulation, retail investors can share in the value growth of BNB through various means such as deep on-chain participation, laying out related concept stocks, participating in exchange activities, and holding BNB. Just as the slogan "Build and Build" suggests, the value of BNB will be jointly participated in and shaped by everyone. Looking ahead, with the joint efforts of institutions and retail investors, can BNB usher in a new era of innovative golden age? Let's wait and see.