Why Threads harvested 100 million users in five days, while other Twitter competitors could not?

This article is from: CoinDesk

Author: Emily Parker

Compilation: Odaily Planet Daily Husband How

According to CNBC, in less than 5 days after its release, Meta's newly launched social media platform Threads has more than 100 million registered users, breaking the record set by ChatGPT as the fastest-growing consumer application.

In recent years, Twitter has been facing challenges from new external social media platforms, including decentralized social media platforms, but they have not been able to challenge successfully.

Just last week, Twitter's new competitor appeared, Threads, which comes from the traditional giant Internet company Meta, has registered more than 100 million users so far.

When users face a new social media platform, there is a phenomenon that users actually put network effects and operational simplicity first, and data privacy and freedom of speech are all icing on the cake.

First of all, we must clarify a point of view: Threads may not be able to beat Twitter. Although the former market data performed well in the early stage, the subsequent development depends on user stickiness. But compared to Mastodon and Bluesky, Threads at least gained more attention in the early days.

Threads' early big impact came largely from its integration with Instagram, which leveraged the latter's 2 billion monthly active user base. After the integration of the two, Threads users can directly transfer their Instagram account information, which provides a convenient user experience without stepping out of their comfort zone.

The early success of Threads not only brought a warning to social media startups, but also mapped to the encryption project itself, which is eager for mainstream acceptance. Just like social media platforms, only when more and more people participate can they build scale.

Here are some lessons (lessons) for decentralized projects:

1. Partner selection: Especially in the early stage of the project, choosing a well-known partner can bring greater enthusiasm to your project. This is why everyone pays so much attention to institutions entering the market or Bitcoin ETF. The Web3 market needs to be followed by more traffic owners in order to develop better.

2. Importance of low threshold and simple operation: Decentralized projects need to cater to the user habits of mainstream market groups, and try to simplify the threshold and operation as much as possible, which is beneficial for Web2 users to enter more easily, and at the same time can Easier to be regulated by centralized institutions and governments.

3. Don't pay too much attention to data privacy and decentralization: Most users don't care whether the project puts user privacy first, otherwise Threads wouldn't have reached 100 million registered users in a week quantity.