Web3 social unicorn XO in the track: personality proof and AI agent dual-wheel drive, will soon issue token $XO

As a pioneer and gateway for the large-scale application of Web3, SocialFi has gained widespread follow from users and investors. However, as a resistant to censorship and heavy privacy SocialFi is facing practical problems such as uneven content and fraud. Attracting users with flashy economic model 'X to earn' gameplay, the platform lacks the ability to continuously attract content creators. The head SocialFi protocol is struggling to break through the bottleneck of user numbers and to prove market demand.

Farcaster近半年日活數據：

The Web3 social dapp XO has proven its real user demand with impressive data: in just over two years since launching the app in 2022, the number of users has naturally grown to 1.5 million; Cyber L2 (the blockchain where XO is located) has a daily transaction volume of over 100,000; generates 7 million clicks and 1 million matches per month; 82% of users are acquired through natural growth or referrals; the 30-day retention rate is 15% (3 times the industry standard); the average user spends 40 minutes on XO per day (almost twice as much as Facebook and Snapchat); the AI agent is summoned over 100,000 times per day to facilitate interaction between users; the average revenue per paying user is $38 (1.7 times that of Bumble). The high stickiness and willingness to pay of users behind these data prove that XO is meeting real social needs. How did this dark horse of SocialFi emerge?

The first dating app that integrates blockchain technology

As we all know, the dating industry has always been a huge market, but scams are rampant. At present, industry giants show no signs of wanting to change the status quo. The original intention of the XO team is to create a safe social environment and believe that blockchain technology can bring change to the dating industry.

The opposite of privacy protection is security. XO uses multiple techniques to prevent common fraud and fake account issues in social media and dating applications. The decentralized user verification system can provide verifiability based on users' on-chain activities, such as recording users' activities in matching, stable chatting, or paying for dating on the chain, and converting them into social credit scores. When registering XO, users receive a unique XO Soul Binding Token (XOUL).

The token is secured through various verification methods (such as facial recognition, social network verification, ENS, and cooperation with DID providers such as CyberID and Farcaster), enhancing security through Proof of Personhood. Proof of Personhood application is also one of the important trends in the 2025 encryption industry proposed by a16z, which can help humans prevent AI-related fraud verification methods. It allows users to be controlled by specific real persons and verify their identities without revealing their identities. In addition, XO users can choose to link their encrypted wallets in the account settings. Once the wallet is connected, if the wallet has a history record on the chain, the application can verify the user's credibility through on-chain activities. Therefore, the number of the user's social media followers, the ownership of NFTs, the companion ratings in the XO application, and the content published by the user will also constitute a part of the social credit rating. The probability of fake accounts and bots appearing is greatly reduced.

At the same time, XO has a variety of chat theme boards, combining 'anonymous chat' and 'social networking', users can post mood stories to enhance interaction. Because over 70% of users identify as LGBTQ+, in order to create a safe space for emotional expression and support, XO also thoughtfully created a private community limited to invited members. Carol, co-founder of XO, said, 'XO's original intention was to create an anonymous tree hole for modern people, where users can be themselves without worries.'

For users with high social credit scores, XO also provides personalized AI agent services. This feature allows users to create an AI "avatar" to expand social interaction capabilities and motivate users to improve their credit scores.

Compared to the current decentralized identity (DID) solutions in the market, such as Lens Protocol, which lack practical social needs and application scenarios. And in existing products with real use cases, Farcaster has limited user data collection capabilities. As a passive content consumption platform similar to Twitter and Reddit, Farcaster's data primarily focuses on user content interactions. In contrast, XO, as an active social application, can collect richer user data, including gender, age, and preferences, and can fully leverage the potential of persona verification in cross-platform applications, such as integrating Web2 data into Web3 applications, to provide personalized services for users. This approach helps solve the cold start problem and enables more personalized recommendations for users. It is also the true foundation for user privacy protection.

Currently, XO has also integrated Farcaster and Cyber ID, allowing users to use it across platforms, connect data, and share credit scores. In the future, it will continue to increase the cross-chain social ecosystem.

Content matching + AI agent, achieving precise dating

Unlike the traditional dating app which is based on user profiles for swiping matches, XO matches based on user-posted content (such as emotions, confessions, or lifestyles). This matching scheme not only allows users to choose whether to remain anonymous to protect their privacy, but also continuously iterates based on user dynamics for more precise matching.

This year, XO launched the AI Agent feature. The AI pet on the XO platform is called ROO, which can conduct MBTI tests and provide customized feedback based on user feedback. For users who are not good at chatting, the AI agent bartender can also become an 'icebreaker' to resolve awkward situations.

XO reveals that it is currently testing an "AI Twin" feature, which allows users to create their own AI agents, like avatars, to help them engage in matched conversations before interacting with others. The behavior of the AI Twin is fully customized based on user preferences, making the interaction more realistic. By receiving feedback from the AI agent, users can save time in choosing conversation partners and find suitable ones more quickly. This feature not only brings freshness to users but also irresistible exploration of future possibilities. XO's testing phase of this feature has sparked a lot of follow-ups and become a hot topic in the Web3 community.

Due to the current hot topic of AI Agents, the application scenarios are only limited to X, which easily leads to the indiscriminate proliferation of AI Agents. As another platform that can actually apply AI Agents, XO has mature products to provide developers with applications, and is already planning to be compatible and create a new ecosystem for more AI Agents. With over 4 million messages per day and over 1 million matches per month, XO has a strong data-driven capability, which can be used to build robust AI assistants and recommendation system models. Similar to how AWS supports Web2.0 applications, XO's AI infrastructure consists of multiple large language models (LLMs), based on user profiles, tags, and stories, inputting information into a 16K parameter LLM to summarize the user's language style, personality traits, and interests, and integrating on-chain data for reinforced learning from real data, significantly reducing the time cost of making friends.

XO's AI agent system is not only innovative in functionality, but also a phenomenon-level application under the Web3 trend. As a dark horse in the Web3 social field, XO's AI system, based on large-scale data-driven and decentralized applications, has opened up the following trend:

The scalability of decentralized identity: AI system combines user's DID (decentralized identity) with on-chain activity data to establish a highly credible social environment, attracting a large number of high-quality users to settle in.

Intelligent social new standard: Through ROO and AI Twin, XO provides users with an unprecedented interactive experience, allowing users to not only participate in socialization but also participate in the Web3 revolution.

From tools to cultural transformation: AI agents as one of the core features of XO, making social interaction a cultural symbol and a hot topic in the Web3 ecosystem, promoting more user participation.

In this wave of Web3, XO has become an undeniable trend representative. Whether it's data growth, functional innovation, or market influence, XO's AI system is constantly expanding the FOMO effect, making users and investors unable to ignore its future potential.

Sustainable economic models and business models

In order to avoid the 'X to Earn' model being undermined by the anti-undermining studio, XO first launched the Chat2Earn mechanism based on $rStar before officially launching the on-chain token. It tested more than 5 million chat records daily to detect possible algorithm cheating behaviors and observe users' reactions to obtaining in-app currency through chat. It explores which behaviors and functions users are willing to pay or consume in-app tokens for, ensuring a sustainable token economy and a balance between income and expenditure.

Based on research and iteration, XO has finally perfected Social2Earn. The PoC (Proof-of-Companionship) algorithm behind it evaluates the interaction quality based on user chat and real payment behavior, and provides virtual currency $XO rewards. Users can improve the health of the chat room by engaging in deep conversations, paying tips, creating content, chatting continuously for several days, participating in AI games, and other behaviors, thus triggering the reward mechanism.

Not only that, XO also has a very robust business model, which is why XO received seed funding from the famous incubators TechStars and the Rakutan Group of Japan in its founding year. Currently, XO's revenue comes from two parts, To C and To B.

To create revenue for the platform, Part C can be achieved through subscriptions, in-app purchases, advertisements, and Social2Earn. Users can access richer social functions through paid subscriptions, enhance interactive experiences through in-app purchases of virtual goods, and also earn token rewards by participating in the Social2Earn mechanism. XO also provides users with unique digital assets and value-added services through the sale of virtual items.

For Part B, XO provides customized market research and advertising services for brands through AI chatbot advertising and opinion mining, helping brands better understand and reach their target users. Companies can also integrate with the Web3 ecosystem through the XO platform, using NFT and DAO for brand promotion and user identity management, further enhancing brand exposure and user engagement, and creating a multi-win commercial ecosystem. Currently, XO has achieved comprehensive profitability.

Summary: Airdrop is coming soon, SocialFi, the dark horse, leads the new narrative of AI Agent social application.

On July 11, 2024, the Xoul DID mainnet officially launched, and the team announced a $1.2 million airdrop (still ongoing, you can participate on the XO official website). And $XO will also be listed soon.

XO has landed its persona verification to assist users in building their decentralized identity (DID) through interactive behavior in the application. The team is actively seeking different Web3 partners, such as decentralized domain names ENS, Web3 social identity ID, etc. XO hopes to truly integrate the centralized identity system into the dating scene.

At the same time, XO also participates more extensively in the fine-tuning optimization of AI agents, gradually developing it into a decentralized autonomous chatbot, and actively expanding its influence on social platforms.

In the first quarter of 2025, XO will launch $XO tokens, actively participating in community interaction or content publishing can earn $XO tokens, and also obtain $XO airdrops by completing verification on the XO App and DID website, as well as sharing the prize pool of the Quest updated irregularly on the DID website.

XO already has a verified user base, driven by both personal identification and AI agents. Undoubtedly, it can take SocialFi further and become a disruptive force in the global social platform.

This article Web3 social track unicorn XO: personality proof and AI agent dual-wheel drive, will issue token $XO first appeared in ChainNews ABMedia.